Senior lead designer at General Motors Steve McCabe spoke with Entrepreneur.com and shared some interesting insight on how they wanted the Blazer to stand out with its design.
Are there any design cues from previous versions?
None at all. We were very cognizant to steer this vehicle’s design away from “retro” and into more of a modern/progressive persona.
There are so many crossover SUVs on the road. How does the Blazer differentiate itself?
Styling. It’s a pretty conservative field, and the new Blazer really stands out from the crowd. The base model offers a great foundation, and then we built on that, by offering two very distinct personalities in the Premier and RS. The Premier caters to a more formal/luxury-minded buyer who appreciates traditional bright-work/accents and a more upscale look, with body-color matched trim. The RS will attract someone looking for something a little more sporty/aggressive, with its black chrome accents, and gloss black trim work.
Personally I really like that Chevy didn't try and recreate the Blazers of the past because there's so many ways it could've gone completely wrong. I love the bold approach they took with drawing inspiration from the Camaro.Would you say that it’s a Camaro in SUV clothing?
The Blazer answered a question asked by our leadership: “What would a Camaro SUV look like?” When we started with the Blazer, we leveraged the already iconic styling DNA of the Camaro, and injected that into a great SUV package. It’s got the aggressive appearance that Camaro fans love -- the grille, dynamic line work, sculpted surfacing -- but the versatility and functionality that most of today’s customers need from an SUV. We feel we have found a great balance with the Blazer in that regard. It offers all the functionality, but without the compromise on styling that can often happen when moving away from a sports car and into an SUV.