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GM is preparing another entry into the lucrative crossover segment with a third generation Chevrolet Trailblazer. Details are few, but what's known originated from Motortrend sources that attended a General Motors Investor Meeting early January. A smile and mention of "news in 2019 calendar year forthcoming" with no further comment, was received from Chevrolet Marketing Director, Steve Majoros when questioned by Motortrend about the above sketch after being presented during the meeting.

Platform GMT 31XX underpins the second generation Trailblazer (sold overseas since 2012, among other models) and the North American spec Colorado/Canyon. The 2020 Chevrolet Trailblazer will likely underpin GM's new E2 architecture that's already destined for the new Buick Enspire.

Back to Majoros, his belief that "there is room for another Chevy SUV between Trax and Equinox both in size and in price point", mentioned in that Motortrend interview, along with GM's global platform developments and SUV's projected to become the majority of auto sales by 2020, all but confirm the Trailblazers return.
 

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No automaker is trying to be an outlier in this segment. While the cookie cutter design approach can be disappointing for fans of previous gen models, it doesn't make sense to stray from working formulas.
 

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I think it discredits the brand and devalues the vehicle when they just slap an old moniker on a new car and call it a day. Proves that they don't know what their consumer base wants from a reintroduced model.
 

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I think it discredits the brand and devalues the vehicle when they just slap an old moniker on a new car and call it a day. Proves that they don't know what their consumer base wants from a reintroduced model.
At that point the question of who cares comes up and as buyer demographics shift, I discovered no one really does.
The ones that do are a small minority that care about the details and have some familiarity and history of their own with the original.
 
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