Financed. I was also eligible for the above mentioned discounts, cash back, low rates, and purchase discounts. Plus I got more than KBB value for my trade-in. I've never leased a car - even though at the rate I go thru cars I probably should - but didn't want to be limited on how much I drive and which model I could get. My last car was only out for a month when I bought it. It had it's fair share of kinks & warranty repairs - but nothing worse than previous cars I've had.