To celebrate it's 60th birthday American Honda decided to restore this beautiful 1961 Chevrolet Apache 10 to commemorate the occasion. According to Honda, the company bought a fleet of Chevy pickups to deliver motorcycles to its dealers.
Underscoring their importance during those early days, American Honda restored a truck to authentically match the one in the old photo, helping celebrate the company's 60th anniversary.
Tapping its U.S. archives and memories of retired Honda associates for details, a 1961 Chevy half-ton pickup was found and carefully renovated, replicating the original paint scheme as used by company salesmen delivering motorcycles to dealers to sell on a consignment basis. These trucks helped American Honda quickly establish a U.S. market foothold, starting in Southern California. By 1965, Honda was the best-selling motorcycle brand in America with amarket share of almost 72 percent.
To ready the special truck for its debut at AHM's 60th anniversary celebration on June 11, it was given a mild mechanical freshening plus new factory-correct white paint and hand-painted graphics like the originals. Two vintage motorcycles, a Honda 50 and CB160, like those originally carried in the trucks, are placed in the truck bed. The completed package is now on display in the lobby of American Honda's Torrance, Calif. headquarters.
Plans for public display include the 2019 SEMA Show and other events around the country, as well as classic vehicle gatherings around Southern California. Ultimately, the truck will make its way to the American Honda Collection Hall in Torrance, where it will be staged in front of a replica of the company's original Los Angeles office.